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João da Silva

Brazilian, 37 years old, married, 2 children
Av. Conto de Fadas, 180 ap. 128
Tel: 11 1234 5678 Cell: 11 8765 4321
Personal website:


  • Commercial Management in Hospital Care

Summary of Qualifications

  • Career built in the Commercial Management of the Health/Hospital Care industry, with extensive experience in setting up strategic plans, executing sales campaigns, actions to increase market share and building customer loyalty programs, working in large multinational companies.
  • Responsible for managing sales and market development in Brazil and abroad, as well as the activities performed in the Sales, Technical Support, Quality, Operations, Finance and Administration departments.
  • Outstanding performance in company start up processes, executing the necessary activities to boost business, as well as in the overall management of organizations, involving all support to departments such as Quality, Administration, Finance, Accounting, and Imports, among others.
  • Direct participation in the definition of strategic actions of the Sales and Administration departments as well as the execution of capital goods negotiations, the establishment of short and long term strategies and business management.
  • Broad ranging skills in the commercial development of the health care industry on the national and international level, carrying out negotiations in different cultures, directing partners and employees to achieve the proposed objectives.
  • Responsible for the strengthening of the use of neuronavigation as a basic instrument in neurosurgical procedures in the major hospitals in Brazil, besides claiming the instituted reimbursement with health insurers
  • Experience in keeping the books of public and private hospitals, in prospecting new customers and in the standardization of the closed IV bag system, one of the main contracts of the company and increasing sales up to 130%
  • Strong performance in the development of employees, forming technical teams that are capable of excelling in the executed work and of achieving the established goals.
  • Experience in the standardization of new exclusive products at hospitals, such as anesthesia trays, special catheters etc.., resulting in significant profitability and an increased bargaining power for the rest of the company's products.
  • Available for travel and change of residence.


  • Degree in Business Administration, Universidade Ibirapuera


  • English – Fluent
  • Spanish - Fluent

International Experience

United States, Germany, Argentina, Chile, Uruguay, Peru, Panama, Puerto Rico, Guatemala, Mexico, Cuba, Denmark and France – Attending courses, conferences, meetings, customer site visits, business prospecting, defining distributors and starting up sales processes.

Professional Experience


02/2001 – Present

German multinational operating in the development, manufacture and sales of neurosurgery, radiosurgery, radiotherapy, orthopedics and otorhinolaringology equipment.

Regional Manager Southern Latin America

Legal Officer
Sales Manager

Main Responsibilities and Results:

  • Strong presence in the general management of the company, coordinating teams from different areas and carrying out the managerial activities of various departments such as Administration, Accounting, Finance, Import, Quality, etc...
  • Significant experience in implementing the company's commercial activities in Brazil, working in the development of sale methods throughout the country and establishing marketing strategies.
  • Worked at the strengthening of the company’s Sales department in Brazil and Latin America, contributing to national recognition of the company as the absolute market leader, increasing market share in radiosurgery to 80% and in neuronavigation to 75%.
  • Achieved significant revenue increase from the sales of equipment, supplies and services as well as the market recognition of the company for its high technology and excellence in service delivery.
  • Succeeded in achieving average growth of 28% per year, besides winning the award for "Best World Sales Manager" in 2005, due to the great sales increase, and the second place for "Best World Sales Results" in 2008.



07/1997 to 01/2001

Large American multinational operating in the manufacture, distribution and sales of serums, kidney solutions, infusion pumps, medications and blood products for hospital use.

Sales Supervisor

  • Responsible for the development of new strategies for commercial operation, eliminating inappropriate distributors, expanding the number of Sales Executives and Product Specialists and reorganizing sales actions in order to gain a greater market share.
  • Received the award for "Sales Executive of the Year" and took on the brand recovery project in the state of Rio de Janeiro, restructuring the branch and achieving a 90% increase in sales in the first year.


11/1995 to 07/1997

Large American multinational operating in the sales and distribution of basic disposable products for hospital use

                Master Vendor

  • Responsible for closing loyalty contracts with major hospitals in the region, enabling the recovery of approximately 15% of the average price level.
  • Tended to customer care, public and private hospitals and distributors of hospital equipment in the region of São Paulo and Santos, focusing on the increase in monthly sales
  • Successfully created good relationships with technical professionals and nursing, contributing to a 170% increase in sales and achieving standardization of 49 products and 11 loyalty contracts with several hospitals

Complementary Education

  • Legal and Civil Responsibilies - Catho Online Ltda.
  • Business Strategies - BrainLAB – London B School
  • SRS Planning and Marketing - BrainLAB Munich

Computer Skills

Understanding of the Office Package, the Internet and Software and Technical Applications in the field of Neurosurgery, Radiosurgery and Radiotherapy.

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